Resources
Here you'll find guides, comparisons, and real-world insights about Mookee. You'll learn how to use our solution to take back control of your audience, talk with your fans at scale in a genuinely human way, and promote your events — all without depending on algorithms.
Categories
Independent artists
In this section, you'll find information to help independent artists (singers, DJs, collectives...) build an engaged audience through a direct channel like SMS and WhatsApp. You'll understand how Mookee stands apart from other solutions, and how it often complements them.
Recurring event organizers
This section helps organizers, clubs, and festivals sell without depending on the algorithm — segmentation, retention, AI agent — backed by the Junkyard Jouvert case study (+93% ticket sales).
FAQ & Glossary
Here you'll find everything artists and organizers wonder about before getting started with Mookee, plus a glossary that demystifies conversational marketing vocabulary.
How our clients use us
To show everything you can do with Mookee, there's no better way than describing how our clients actually use it — whether they're artists, DJs, or sports organizations. Beyond showcasing the full range of features, you can get inspired here by what's already been done!
Latest articles

Moonshine x Mookee: how an international music collective manages its fan relationship across a dozen countries
How Moonshine, a Montreal-based music collective, uses Mookee to sell out its nights, recommend its music, and talk with its fans across several languages and countries.

Audience segmentation: how to make your WhatsApp and SMS campaigns more effective
Location, phone number origin, spoken language, preferred channel, fan scoring: discover which criteria to segment your audiences on and run campaigns that are relevant for you and your fans.

Mookee vs Hive: email campaigns or direct conversations?
Here's a quick philosophical and functional comparison of Hive and Mookee. We'll let you understand our differences and make your own call!

Independent organizers: take back control of your audience
An Instagram post reaches just 7-8% of your followers. Your SMS/WhatsApp list, by contrast, belongs to you — here's how to take back control of your ticketing.

