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Resources

Here you'll find guides, comparisons, and real-world insights about Mookee. You'll learn how to use our solution to take back control of your audience, talk with your fans at scale in a genuinely human way, and promote your events — all without depending on algorithms.

Categories

Independent artists

In this section, you'll find information to help independent artists (singers, DJs, collectives...) build an engaged audience through a direct channel like SMS and WhatsApp. You'll understand how Mookee stands apart from other solutions, and how it often complements them.

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Recurring event organizers

This section helps organizers, clubs, and festivals sell without depending on the algorithm — segmentation, retention, AI agent — backed by the Junkyard Jouvert case study (+93% ticket sales).

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FAQ & Glossary

Here you'll find everything artists and organizers wonder about before getting started with Mookee, plus a glossary that demystifies conversational marketing vocabulary.

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How our clients use us

To show everything you can do with Mookee, there's no better way than describing how our clients actually use it — whether they're artists, DJs, or sports organizations. Beyond showcasing the full range of features, you can get inspired here by what's already been done!

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Latest articles

den Atelier's website with the conversational agent open, a fan asking whether the venue has a cloakroom
Section Case studies

den Atelier: how a legendary music venue answers its fans in several languages with an AI chatbot

How den Atelier, the landmark venue in Luxembourg City, answers its fans in French, German, Luxembourgish, and English with a Mookee conversational agent built into its website.

5 min9/10/2026
Moonshine event flyer with a party photo and a call to text for the location
Section Case studies

Moonshine x Mookee: how an international music collective manages its fan relationship across a dozen countries

How Moonshine, a Montreal-based music collective, uses Mookee to sell out its nights, recommend its music, and talk with its fans across several languages and countries.

8 min8/7/2026
Festival crowd raising hands with phones filming the concert
Section Events

Audience segmentation: how to make your WhatsApp and SMS campaigns more effective

Location, phone number origin, spoken language, preferred channel, fan scoring: discover which criteria to segment your audiences on and run campaigns that are relevant for you and your fans.

8 min8/7/2026
Massive crowd in a concert arena with crossing light beams above the stage
Section Events

Mookee vs Hive: email campaigns or direct conversations?

Here's a quick philosophical and functional comparison of Hive and Mookee. We'll let you understand our differences and make your own call!

6 min8/7/2026
Young woman filming a concert on her phone, arm raised in the crowd
Section Events

Independent organizers: take back control of your audience

An Instagram post reaches just 7-8% of your followers. Your SMS/WhatsApp list, by contrast, belongs to you — here's how to take back control of your ticketing.

7 min8/7/2026
Two smiling, stylishly dressed clubbers dancing at a party under red lights
Section Events

Recurring nights: why your list gets more valuable with every edition

Discover how to make your fan list more and more valuable with every edition of your event, and how to turn it into a real tool for filling the room.

6 min8/7/2026