Mookee FAQ

Imagine being able to reply to every fan, at any hour of the day or night, as if you had a dedicated team behind every message: that's exactly what Mookee does. It's a conversational platform that lets you, organizer or artist, communicate automatically with your audience via SMS, WhatsApp, RCS, voice, email, and web chatbot. It combines an AI agent that answers fans' incoming questions with an outbound segmented-campaign tool, all connected to your ticketing, your CRM, and your store.

For people who live music and sports events day to day: festivals, clubs, concert venues, recurring-night organizers, federations, associations, independent artists and DJs. The tool fits a monthly night of a few hundred people just as well as an international festival or a world tour.

Most marketing tools only talk one way: you send, the fan receives, that's it. Mookee works both ways — it sends campaigns, of course, but above all it automatically answers the questions that keep coming up (hours, access, refunds, lineup...), 24/7, without your team needing to open an inbox. And every exchange enriches the fan's profile along the way, to sharpen future campaigns.

No, and that's not its role. Mookee doesn't build a website, doesn't sell tickets, and doesn't post on your social media. It plugs into your existing tools (ticketing, CRM, store) and focuses on one thing, but does it thoroughly: direct conversation with your audience. Think of it as a complement to your tools, not a replacement.

The story starts in 2014, well before Mookee became what it is today: back then it was an internal tool, built by Félix Brochier, co-founder of the music collective Moonshine, to manage fan relationships across tours. It matured for over ten years in the field before becoming, in 2025, an independent platform open to other organizers and artists. Mookee is a tool built by people from the events industry, for people from the events industry.

Both — and it's often with small organizations that the effect is felt the most: a few hundred truly engaged contacts often convert better than a large social audience you never really reach. With the Club plan at $19/month, you can start collecting contacts tonight, with no commitment.

You configure it with information specific to your organization or event — lineup, hours, access, accessibility, refund policy, fan history — and from there, it takes over. It replies to fans in under two seconds, in your own tone, on SMS, WhatsApp, RCS, voice, email, or web chat.

It really replies, automatically — that nuance makes all the difference compared to some tools on the market. Where Laylo's AI or SuperPhone's Superbot help you draft a message or trigger a simple scenario, Mookee's agent holds a real conversation with the fan, with no human intervention, except when one truly becomes necessary.

It has the event's details in mind (lineup, practical information, access, accessibility), the fan's history and profile (purchases, preferences, language), and it stays synced with your technical tools (ticketing, CRM, store) to give up-to-date, personalized answers.

Yes, and it's even strongly recommended. You determine sensitive topics upfront — exact dates, refund policy, legal rules — and provide the exact answer to give. The agent never strays from that framework, and switches to a human inbox as soon as a situation calls for it.

Yes. A single agent can, for example, answer practical questions about an event, promote ticketing, and recommend music or tour dates, all within the same relationship with the fan — that's exactly what Moonshine does with it, with a base of tens of thousands of fans.

It doesn't improvise a random answer: the conversation switches to a human inbox. Automation absorbs repetitive questions, and your team keeps control of disputes, edge cases, and anything requiring real human judgment.

Yes, across all supported channels.

Yes. Mookee covers 150+ countries and 50+ languages, with multilingual support on every channel. The agent adapts its reply to the fan's language, with no language-by-language configuration needed on your end.

The basic setup — FAQ, tone, essential information — is enough to get started quickly, with no code required on your end. If you want to go further, with a custom configuration, the Stadium plan includes dedicated support from the Mookee team and a customer manager.

SMS, WhatsApp, RCS, voice (phone call), email, and web/app chatbot — all managed from a single platform.

Yes, and it's even the preferred channel for many Mookee users outside North America, where SMS remains king.

Yes. A fan might, for example, sign up by SMS on a concert night, receive a recommendation on WhatsApp a few days later, then get followed up on via a local number for a date in their country — and throughout, the conversation stays tied to their single profile.

Several paths are possible: sending an SMS or WhatsApp to a dedicated number, making a phone call (a simple QR code scan can even trigger the call automatically), leaving a voicemail, or filling out a sign-up form you can customize — language, branding, confirmation message.

It's the path a fan takes, from a touchpoint — QR code, link, keyword — to opening a conversation with your agent, on the channel of their choice (WhatsApp, SMS...), sometimes passing through a presentation landing page along the way.

150+ countries, and 50+ languages.

Yes. You can deploy local numbers in a dozen countries or more, depending on your needs — particularly useful if your audience is international.

From the platform, you select an audience segment — by location, attendance history, preferred channel, engagement — then send a targeted SMS or WhatsApp campaign, with conversion tracking attached.

It's the ability to split your contact base by precise criteria — location, attendance history, engagement, musical preference, language, preferred channel — to send the right message to the right person, rather than the same blast to your whole list.

Up to 20 at once, with the ability to save and reuse the combinations that work best.

Yes, with end-to-end last-touch attribution: every outbound campaign is traceable, letting you know precisely which outreach generated which sale.

Open rate, click rate, and conversion rate, campaign by campaign, with a dedicated analytics dashboard.

Yes, you can schedule your campaigns, including for automatic follow-ups — a reminder the day before an event, for example.

Three plans, three different needs. Club, at $19/month, covers sending SMS/WhatsApp campaigns and manually managing replies. Arena, at $49/month, adds the AI agent, which automatically replies to fans. Stadium, from $409/month, goes further still with a custom agent configuration by the Mookee team, and support from a dedicated customer manager.

With Club, you send campaigns and receive messages, but you reply yourself. With Arena, the AI agent takes over and automatically replies to fans on your behalf, in your tone — it's the entry point we recommend as soon as the volume of incoming questions becomes hard to handle by hand.

Yes: a custom agent configuration by the Mookee team, and follow-up from a dedicated customer manager, designed for organizations with complex needs or a large volume to manage.

No, Mookee's plans come with no commitment.

Club and Arena pricing is published transparently, with no sales meeting required, and you can start directly online. To find out the current trial terms, the safest bet is to check directly on mookee.io or talk with the team.

A messaging credit is included in plans starting at $19/month, so you're not billed per message from the very first send — unlike tools that only charge on usage.

Where tools like SuperPhone charge on usage based on messages and subscribers, or Hive works on a quote based on volume and contract length, Mookee plays a different card: fixed, public monthly plans — Club, Arena, Stadium — with no upfront quote, regardless of the size of your base.

Yes. Mookee syncs with the main ticketing platforms via API, letting you directly import your existing buyers to build your starting base.

Yes, as long as your CRM has an API. This lets you cross-reference ticketing, store, and CRM data instead of handling each in its own silo.

Yes — it's even the very first recommended step to get started: exporting the contact list from your current ticketing platform.

Yes, Mookee can connect to custom systems — ticketing, store, CRM, in-house tools — via API.

Yes, entirely. The data gathered during conversations — consents, segmentation data, history — belongs to you, and you remain its owner.

No, no code is needed on your end for daily use: the platform is designed for you to be self-sufficient, with contacts, the conversational agent, qualification, campaigns, and analytics all in one place.

Every sign-up — form, SMS, WhatsApp, call — explicitly collects the fan's consent, along with segmentation or logistical data useful to the relationship (what's known as first-party data).

Collection relies on explicit consent gathered at sign-up, and the preferences the fan has expressed — channel, language — are respected in all subsequent communications.

No. It is neither sold nor shared with third parties: it's used solely to better understand the fan and personalize the relationship with your organization.

Directly within the conversation, on the channel they're already using — SMS, WhatsApp, etc. — in line with conversational-marketing best practices.

For current hosting and technical security details, it's best to refer to up-to-date documentation or contact the Mookee team directly, since these details can evolve.

By capturing numbers starting with the next edition — QR code, SMS keyword — then automatically re-engaging past attendees for the next one. A past attendee who gets an SMS about the next date experiences it as a service, not spam — as long as the message stays relevant and reasonably spaced out.

The AI agent answers the most frequent questions live, before and during the event — opening hours, parking, accessibility, tickets still available... — absorbing a large volume of requests without needing extra staff on the day.

To broadcast multi-city tour announcements, club residencies, or last-minute dates via SMS and WhatsApp — channels with a formidable open rate, complementing email — and to reduce no-shows with same-day reminders.

Yes — the Junkyard Jouvert case study shows it clearly, with a 93% jump in ticket sales and $70,000 in revenue directly attributed to Mookee campaigns, thanks to the combination of targeted campaigns and conversations that remove the last barriers to purchase.

Yes, it's even one of the central uses seen with clients like Moonshine: the same fan relationship serves both to sell tickets and to introduce new music, on the same channels.

Yes, it's even one of the platform's strengths: native support for 50+ languages, local numbers in several countries, and an agent able to adapt to each fan's language with no separate configuration.

Laylo excels at automating one-way announcements — drops, releases — notably on Instagram and Facebook Messenger, with Laylo AI as a writing assistant. Mookee goes further by also handling fans' incoming questions, two-way and personalized, with coverage across 150+ countries and 50+ languages. The two tools can actually complement each other quite well.

SuperPhone works only via SMS, MMS, and phone calls — no WhatsApp — and charges on usage. Its "Superbot" offers automated-reply scenarios, but it isn't a true multilingual conversational AI agent. Mookee covers more channels, including WhatsApp, with fixed plans.

Loop Fans leans more toward a static site or store, while Mookee bets everything on a dynamic, conversational messaging flow.

NxtGen focuses on paid, short-lived acquisition of new contacts, while Mookee aims for lasting retention of an already-captured audience, through ongoing conversation.

Hive is an email/SMS campaign machine connected to ticketing, with AI to help with writing — but no agent that replies to incoming attendees, and pricing only available on quote. Mookee adds a conversational AI agent that replies to fans 24/7, offers WhatsApp and RCS, and publishes its pricing (Club $19/month, Arena $49/month, Stadium from $409/month) with no sales meeting required.

A Meta Business agent helps you reply within Meta's messaging apps. Mookee goes further by covering several channels beyond the Meta ecosystem, and by actively helping you sell — segmented campaigns, conversion attribution, ticketing/CRM integration — not just reply.

Yes, and it's often the most effective combination: a tool like Noiseyard or Linktree welcomes the fan upstream, a Mookee form or QR code captures their contact, and Mookee then handles all the direct communications that follow. Mookee doesn't build sites, playlists, or social content — it does one thing, but does it deeply: direct conversation with fans.

In four simple steps: export your existing contacts from your ticketing platform, set up a phone-number collection point (site, social media, venue entrance), write a first FAQ to configure the agent, then choose the plan that fits your needs — Club for campaigns, Arena to add the AI agent.

On the Club and Arena plans, you configure it yourself, independently and with no code. On the Stadium plan, the Mookee team handles a custom configuration, with ongoing support from a dedicated customer manager.

The level of support varies by plan, from standard support on Club/Arena to a dedicated customer manager on Stadium. For the exact current terms, it's best to refer to up-to-date documentation or contact the Mookee team directly.

Yes, the agent is specifically designed to speak with the codes, tone, and cultural references specific to each organization, and this setting can be adjusted at any time, with nothing locked in.

That's precisely why the AI agent exists: to absorb spikes in requests without getting overwhelmed. It's even one of the most common scenarios ahead of an event with several thousand people, when questions pour in across all channels at once.